kimbo Coffee

kimbo Coffee

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Coffee became widespread throughout the western world when in the 17th century it was probably brought over by the Turks in the Siege of Vienna and not only did it conquer Naples. In London it was a very popular drink, even before tea. Goldoni reminds us that coffee shops thrived in Venice. And in Vienna the book about coffee “Bevanda Asiatica” written by a certain Luigi Marsili, mentioned its use since 1685. Today however, neither London, nor Venice, nor Vienna has become synonymous with a good cup of coffee. Whereas Naples is. This is certainly only an opinion, but it has very deep roots. The reason is to be found in the special relationship that the Neapolitans have with coffee. It is a relationship of love with no strings attached.

A VERY PERSONAL AFFAIR

You could say that right from the start, the Neapolitans adapted coffee to their way of living. Coffee has always been appreciated (and at times condemned) in Northern Europe for its energetic virtues; it was especially in fashion in Venice; In Naples coffee was loved instinctively. For a Neapolitan coffee is a pleasure which is an end in itself. Oscar Wilde says you can give anything up except what is superfluous. Edoardo agrees and in “Questi Fantasmi!” says that he can give up anything, except for his cup of coffee sipped while out on his balcony.

THE TREASURE OF EXPERIENCE

If drinking coffee is a pure pleasure, making it is an art where personal talent is what counts as in all arts.
For centuries, Neapolitans have roasted their coffee at home. Or on
traditional vendor carts. The art is compared and experience is
accumulated: the famous "Neapolitan roast" coffee is therefore created.
Then, considering that real art is never done in a hurry, the Neapolitan
coffee pot was created, the most traditional system, a pleasure that takes
time to be enjoyed.

THE FOUNDERS

In a city where practically everyone cultivates and hands down the art of coffee, the talent and intuition of some stand out. This is the case of the Rubino Brothers who founded the company Cafè do Brasil.
They did not start out as industrialists. They were coffee shop owners. They helped their father in the management of the family bar/bakery. The popularity of their espresso was soon extended beyond their neighbourhood and there are those who take a long walk to come and drink it. Their popularity increased very slowly, like sipping a cup of good coffee, and they got new ideas. Such as bringing the pleasure of Neapolitan coffee in all of the bars and in all of the homes all over the world

WE ARE ALL A BIT NEAPOLITANS

In the 1960’s, the Rubino Brothers took advantage of the opportunity offered by the new packaging techniques. With the revolutionary vacuum-packed can, the Neapolitan tradition of real coffee could be taken anywhere. With this purpose in mind, in 1963 Cafè do Brasil spa was founded and soon became one of the most important coffee roasting shops in Europe. Their coffee became famous all over Italy and then all over the world with the Kimbo trademark. This is how we discovered a resemblance in taste with the Neapolitans, and so we find the traditional Neapolitan coffee to be real coffee, good coffee. Also thanks to Kimbo and the Rubino family.

KIMBO S.P.A.

Kimbo is the company founded by the Rubino Brothers in 1963 and from which the Kimbo trademark was created, a name that evokes exotic lands where coffee beans are cultivated. Some years later the Kosè trademark was also created, a good and convenient product. In 2012 it conquered the coffee shops in Sardinia, thanks to the take-over of the historical coffee company from Cagliari, La Tazza d’Oro. In 1994 Cafè do Brasil ranked second in the retail sector of the Italian market for packaged coffee, a position that it still holds today. The growing success is definitely due to the strict loyalty given to tradition and the excellent quality as well as the money invested in advertising and corporate infrastructures. This is evident in the Melito factory of Naples that extends over 40,000 square meters, where the instruments and productive processes are constantly updated and always guarantee the achievement of very high productive standards, while respecting the environmental policies. Since 2009 Cafè do Brasil is also avant-garde in integrated logistics, with its Kimbo-hub (18,000 square meters) located in the transportation area of Nola.

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